After the first round of designs and initial conversations, something didn’t sit right.
The watch had elements I liked. The specs made sense.
But taken as a whole, it felt unresolved.
Too many ideas layered together.
Trying to do too much at once.
It wasn’t a failure in any one area—it was a lack of clarity across all of them.
So I stepped back.
Not to adjust it.
To reset it.
Stripped everything down to the essentials.
Simplified
What does it need to do?
What actually matters?
What can be removed without losing function?
That process changed the direction completely.
Less detail. Fewer elements. More space.
More discipline.
That was the point where the watch stopped being a collection of ideas—
and started becoming something intentional.
